Who are we?

Datagram is first and foremost, a team of around twenty experts in eCommerce, Data and your categories, with a common goal: to support you in the eCommerce revolution.

For around ten years, this circuit has come across unprecedented challenges and accounts for an ever-increasing share in consumer purchases. Managing the strategic levers in real time, is more important than ever.

At Datagram, we put the power of Data and Artificial Intelligence at your disposal, to offer you a 360° view of your market and your operations.

The word Founder

Trained at the prestigious school: Ecole Centrale de Paris, Dali Ben Aleya quickly took on an entrepreneurial career at the core of Retail Tech with the founding of MasterCourses in 2013. Datagram was born in 2018 through this observation: despite the digitalization of the market, the gap that separates distributors and manufacturers in terms of data, remains gaping and the requirement to realign the common interests of all stakeholders in the retail ecosystem is a must. The Datagram platform personifies this answer.

"Our mission: Provide you with the power of data in an actionable and operational way. Due to Datagram, manufacturers and distributors remain focused on their core business and steer their eCommerce strategy on sales, marketing, and logistics levers."

Our vision

Since its creation, Datagram has been a forerunner, anticipating each evolution of eCommerce, such as eRetail media, on which we have been accompanying our clients since 2018.

To support this strategy, we are creating think tanks so that our innovation unit can develop your solutions of tomorrow, by integrating the latest technologies that are available.

More than just a solution provider, we create genuine long-term partnerships, constantly discussing your issues to proactively support you with your distribution strategy.

Our ecosystem

Since its creation, Datagram has positioned itself as a pioneer, being one step ahead of every eCommerce evolution, such as eRetail media on which we have been supporting our customers since 2017.


Contact us


+33 9 72 54 79 62


Datagram, 3 rue d'Edimbourg, 75008 Paris


Do you wish to entrust us with your project?

We will present you with a complete and personalized solution, depending on your requirements.