Discover the first cross-category and multi-brand analysis dedicated to eRetail Media. In joint partnership with the Publicis Commerce teams, Datagram analyzed the back-to-school highlight activations on more than 4,000 keywords and exclusively delivered the results during the 2nd eRetail Media barometer.
What you will discover in this study:
- What are the winning brands by category?
- What are the keyword targeting strategies?
- The impact of activations on the failure rate?
