On October 13, 2020, more than 300 of you attended the speech by Florence Bréban and Nathan Willems, invited by the Publicis Commerce teams to the eRetail Media barometer. For the past three years, this key meeting has provided marketing and sales decision-makers in consumer markets with a clear vision in terms of the challenges and prospects of this rapidly growing lever. During this occasion and for the second year in a row, the Datagram team analyzed the eRetail Media strategy brands, on the key moment at the beginning of the school year.

What you will discover in this study:

  • What are the differences in strategies between newcomers and mature brands?
  • What is the role of promo/media in terms of cross merchandising through activations?
  • How to relate voice share and business impact through data integration?

Publicis

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