Presentation of budgetbox
For more than 10 years, budgetbox has been developing technologies to help brands and retailers transform their shopping experience. Our in-depth knowledge of omnichannel consumer behaviour has enabled us to design activation and retail media solutions that are adapted to their expectations and effective for brands and retailers. Our main solution: personalised product recommendations accompanied by an immediate discount voucher that appear when an item is placed in the shopping basket, in e-commerce or in-store (self-scanning or checkout media). Our activation and retail media platform enables retailers and brands to meet their strategic challenges: acquisition, loyalty and engagement.
What are the challenges of working with Datagram?
The strong growth of e-commerce for everyday shopping brings new challenges to manufacturers: lower product visibility and buying impulse, consumers in a hurry and over-solicited, budget control...The eRetail Media which allows brands to highlight their products and to emerge on the consumer e-commerce path is thus experiencing a growing craze among manufacturers.
They need to measure their performance and understand the impacts and strategies available to them in order to optimise their ROI and run effective retail media campaigns.
The objective of our collaboration is to enable manufacturers with access to the datagram platform to have a global view of the impact of their budgetbox digital activations on their share of voice.
What concrete benefits can your collaboration bring to industry?
Our collaboration will enable us to offer manufacturers a broader view of their activation campaign:
Before starting an activation with budgetbox
Evaluate its referencing and its positions on the Datagram platform (share of e-retail voice of the brand and its competitors, number of reviews vs. category, etc.)
During the budgetbox activation campaign
Monitor the evolution of the share of voice on Datagram, and adjust if necessary with budgetbox to gain visibility.
After the campaign
Analyse the Datagram indicators and correlate them with the results of the budgetbox campaign (eRetail Media share of voice, number of opinions, etc.).