Paul Giraud

"We have been working with Datagram for 1 year. After testing out the tool for a few months in the water category, we were won over by the tracking which was offered by Datagram and we decided to deploy the tool within all our Business Units. We are now working on data integration to measure the performance of our eRetail Media activations more precisely. Datagram's expertise is invaluable when it comes to understanding these complex issues."

Paul Giraud
E-business Manager

About Danone

Danone is an international French group active in the water, dairy and specialised nutrition categories. The Danone group has leading brands in each of its markets.