This partnership with the Publicis teams makes it possible to offer an ever more comprehensive support to our common clients. Datagram’s insights and analysis, combined with eRetail Publicis expertise, make it possible to fine-tune operational and strategic recommendations for manufacturers.

Tanguy Le Falher

Tanguy Le Falher’sreview

"In this booming period of eCommerce, the new Datagram platform providesa clear competitive advantage: this Retail Analytics tool provides a clear and precise vision of the positioning and performance of brands in eCommerce.

The integration and correlation between the different types of data (DN, Assortment, Store, Price, Promo, eRetail Media, etc.) within its strategy are key when it comes to winning the digital shelf battle.»

Tanguy Le Falher - Publicis Commerce Manager