The striking fact:
? Christmas soon ! ?
The end-of-year holidays are strategic for many seasonal product categories. In recent weeks, manufacturers have been multiplying their efforts to improve their visibility on drive-through sites. The lever is gaining in maturity and activation plans are being developed for each brand.
Discover in our insight report which brands are the most visible in eRetail Media on chocolate confectionery, spirits and champagne, and savoury products.
Activation strategies differentiated by brand for Christmas chocolates
E.Leclerc Drive |
||
|---|---|---|
| 1 |  | 12.1 % |
| 2 |  | 9.1 % |
| 3 |  | 9.0 % |
| 4 |  | 7.1 % |
| 5 |  | 6.9 % |
Auchan Drive |
||
|---|---|---|
| 1 | | 17.5 % |
| 2 |  | 16.5 % |
| 3 |  | 9.0 % |
| 4 |  | 8.5 % |
| 5 |  | 8.5 % |
Different alcoholic beverages lead the visibility in each store
E.Leclerc Drive |
||
|---|---|---|
| 1 |  | 17.6 % |
| 2 |  | 12.3 % |
| 3 |  | 10.0 % |
| 4 |  | 7.4 % |
| 5 | ![](https://www.datagram.ai/wp-content/uploads/2022/03/monkey_shoulder_200_m-1.png"){kind=small} | 7.2 % |
Auchan Drive |
||
|---|---|---|
| 1 |  | 17.6% |
| 2 |  | 14.6 % |
| 3 |  | 10.3 % |
| 4 |  | 9.1 % |
| 5 | ![](https://www.datagram.ai/wp-content/uploads/2022/03/sticker-jack-daniel-s-logo-seul-1.png"){kind=logo} | 8.5 % |
Pringles is the most visible brand in eRetail Media among aperitif products
E.Leclerc Drive |
||
|---|---|---|
| 1 |  | 45.4 % |
| 2 |  | 22.4 % |
| 3 |  | 16.1 % |
| 4 |  | 16.1 % |
| 5 | ![](https://www.datagram.ai/wp-content/uploads/2022/03/Group-73.png"){kind=small} | < 1 % |