This summer, Datagram is confirming its position as a reference in eRetail Media measurement by joining the Mobile Marketing Association France. 


Within the mobile advertising commission, Datagram brings its analytical expertise and positions itself as a trusted third party for agencies and advertisers to define future standards for measuring the performance of eRetail activations.

About the MMA:


The Mobile Marketing Association France is the only association dedicated to Marketing, Advertising, CRM and Commerce on smartphones, tablets and connected objects. It brings together the major players in mobile marketing and advertising:

  • Consulting agencies
  • Advertisers
  • Regies
  • Providers
  • Measurement institutes
  • Mobile operators...

It is the professional body of reference in the market.

Mobile Marketing Association