The highlight: The brands of the Ferrero and Mondelēz International groups hold the top 10 most visible sweet grocery brands this fall.
Position | Brand | Share of votes August September 2020 | Movement August September 2019 |
---|---|---|---|
1 | 15,35% | 1 |
|
2 | 13,08% | 1 |
|
3 | 6,01% | New entry |
|
4 | 4,9% | New entry |
|
5 | 4,7% | 2 |
|
6 | 3,85% | New entry |
|
7 | 3,63% | 5 |
|
8 | 2,97% | New entry |
|
9 | 2,47% | New entry |
|
10 | 2,25% | 12 |
Pushed in particular at the end of August in the run-up to the key back-to-school period, no less than 65 different sweet food brands took the floor over the summer.