eRetail Media Barometer

Period back to School 2019

Methodology

• 4,000 keywords are tested on the main drive sites (Leclerc, Auchan, Carrefour, Intermarché).
• Our technology recognizes advertising banners and translates them, to identify the product, its brand, the promotion which is carried out, the type of advertising campaign.

A new indicator, which is unique on the market: the eRetail Media voice share

• What is the advertising presence of my competitors: through which formats, with which distributor?
• What is the impact of my campaign?
• How do my competitors use their highlights?

Datagram helps you answer these questions!

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