The striking fact:
The Easter campaign is coming to an end and Kinder seems to have been the most visible brand throughout the period. A leader who has been challenged over the last week, key in terms of turnover, where Nestlé, Lindt and Mondelez developed their visibility.
Source: Datagram - Chocolate confectionery - Drives Auchan, Carrefour, Leclerc, Intermarché - March 15 to April 5, 2021, vs March 23 to April 13, 2020.
| Position | Brand | Share of Voice | Movement |
|---|---|---|---|
| 1 |  | 38,7% |
|
| 2 |  | 10,2% |
|
| 3 |  | 9,1% | New entry |
| 4 |  | 8,2% | New entry |
| 5 |  | 7,3% |
|
| 6 |  | 6,7% |
|
| 7 |  | 6,5% | New entry |
| 8 |  | 5,4% |
|
| 9 |  | 3,3% |
|
| 10 |  | 2,4% | New entry |
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