The striking fact:
The Easter campaign is coming to an end and Kinder seems to have been the most visible brand throughout the period. A leader who has been challenged over the last week, key in terms of turnover, where Nestlé, Lindt and Mondelez developed their visibility.
Source: Datagram - Chocolate confectionery - Drives Auchan, Carrefour, Leclerc, Intermarché - March 15 to April 5, 2021, vs March 23 to April 13, 2020.
Position | Brand | Share of Voice | Movement |
---|---|---|---|
1 | 38,7% | 1 |
|
2 | 10,2% | 1 |
|
3 | 9,1% | New entry |
|
4 | 8,2% | New entry |
|
5 | 7,3% | 1 |
|
6 | 6,7% | 2 |
|
7 | 6,5% | New entry |
|
8 | 5,4% | 5 |
|
9 | 3,3% | 1 |
|
10 | 2,4% | New entry |