The promotional and commercial animation day of the Institut Du Commerce is the iconic conference for the trade marketing teams of manufacturers and distributors of PGCs. The effectiveness of promotional leverage was in the limelight more than ever, for this 2020 edition. This is the reason why Datagram was invited to speak about the new levers for boosting online sales.
What you will discover in this study:
- What indicators are used by the advertising agencies to measure the performance of eRetail Media?
- What is role of data analytics to improve these performances? through which KPIs?
- What are the organizational challenges to ensure the successful carrying out of online activations?
