Eating better 

Recent years have seen an increasing number of consumers become aware of the need for healthier and more responsible eating. This paradigm shift has resulted in a change in brand strategy and product promise.

From an eRetail Media perspective, we have chosen to analyse the impact of these changes in the fresh produce department.

Find out how the promises of
"local, made in France", "free products", "organic" and "plant-based" have transformed brand communications by downloading our insight report.