The striking fact:
Behind Heineken as a solid leader on the eRetail Media lever, the other players fought to showcase themselves better, especially on the highlights of the summer and the end of the year.
| Position | Brand | Share of votes |
|---|---|---|
| 1 |  | 14,7% |
| 2 |  | 7,7% |
| 3 |  | 6,9% |
| 4 |  | 6,9% |
| 5 |  | 6,5% |
| 6 |  | 5,1% |
| 7 |  | 5% |
| 8 |  | 4,7% |
| 9 |  | 4,4% |
| 10 |  | 3,7% |