The striking fact:
A ranking that highlights brands through many different segments but belong to a few groups, CCEP and Nestlé Waters right at the top The strategic approaches between continuous activations vs. strong events or multi-brand vs. single brand vary greatly between the different players in the department.
| Position | Brand | Share of votes |
|---|---|---|
| 1 |  | 7,3% |
| 2 |  | 7,2% |
| 3 |  | 7,1% |
| 4 |  | 6% |
| 5 |  | 5,7% |
| 6 |  | 4,1% |
| 7 |  | 4,1% |
| 8 |  | 3,9% |
| 9 |  | 3,8% |
| 10 |  | 3,6% |