The striking fact:
Overall, the laundry care brands seem to be the most visible, with two brands from the P&G group, a step ahead of their competitors.
Position | Brand | Share of Voice |
---|---|---|
1 | 14,6% |
|
2 | 12,6% |
|
3 | 7,4% |
|
4 | 7% |
|
5 | 4,2% |
|
6 | 4,1% |
|
7 | 4% |
|
8 | 3,9% |
|
9 | 3,8% |
|
10 | 3,3% |