The striking fact:

Overall, the laundry care brands seem to be the most visible, with two brands from the P&G group, a step ahead of their competitors.

PositionBrandShare of Voice
1

14,6%


2

12,6%


3

7,4%


4

7%


5

4,2%


6

4,1%


7

4%


8

3,9%


9

3,8%


10

3,3%