The striking fact:
Overall, the laundry care brands seem to be the most visible, with two brands from the P&G group, a step ahead of their competitors.
| Position | Brand | Share of Voice |
|---|---|---|
| 1 |  | 14,6% |
| 2 |  | 12,6% |
| 3 |  | 7,4% |
| 4 |  | 7% |
| 5 |  | 4,2% |
| 6 |  | 4,1% |
| 7 |  | 4% |
| 8 |  | 3,9% |
| 9 |  | 3,8% |
| 10 |  | 3,3% |