The striking fact:
Baby food brands dominate the top 10 most visible savoury brands. 56 brands were activated and the level of activation accelerated significantly in Q4 2020.
| Position | Brand | Share of Voice |
|---|---|---|
| 1 |  | 20,4% |
| 2 |  | 15,4% |
| 3 |  | 8,5% |
| 4 |  | 6,7% |
| 5 |  | 5,4% |
| 6 |  | 4,3% |
| 7 |  | 3,9% |
| 8 |  | 3,8% |
| 9 |  | 2,9% |
| 10 |  | 2,3% |