The striking fact:
Baby food brands dominate the top 10 most visible savoury brands. 56 brands were activated and the level of activation accelerated significantly in Q4 2020.
Position | Brand | Share of Voice |
---|---|---|
1 | 20,4% |
|
2 | 15,4% |
|
3 | 8,5% |
|
4 | 6,7% |
|
5 | 5,4% |
|
6 | 4,3% |
|
7 | 3,9% |
|
8 | 3,8% |
|
9 | 2,9% |
|
10 | 2,3% |