The striking fact:

Baby food brands dominate the top 10 most visible savoury brands. 56 brands were activated and the level of activation accelerated significantly in Q4 2020.

PositionBrandShare of Voice
1

20,4%


2

15,4%


3

8,5%


4

6,7%


5

5,4%


6

4,3%


7

3,9%


8

3,8%


9

2,9%


10

2,3%