The striking fact:
In an ultra-competitive sweet grocery universe that counted 111 activated brands, the Ferrero group placed 2 brands on the podium while Mondelez completed a large part of the top 10. In terms of calendarisation, the back-to-school period is the highlight that attracts the most activations.
| Position | Brand | Share of Voice |
|---|---|---|
| 1 |  | 8,5% |
| 2 |  | 7,9% |
| 3 |  | 7,0% |
| 4 |  | 4,9% |
| 5 |  | 4,4% |
| 6 |  | 4,1% |
| 7 |  | 4,1% |
| 8 |  | 3,7% |
| 9 |  | 3,5% |
| 10 |  | 3,1% |