The striking fact:
Among the main chocolate confectionery brands and a few days before Easter, Kinder, Milka and Lindt stand out to fight for the best places, in terms of the key levers of supply, promotion and eRetail Media at E. Leclerc drive.
Source: Datagram - Chocolate Confectionery - March 15 to 28, 2021 vs March 23 to April 5, 2020.
| Position | Brand | Share of votes | Movement |
|---|---|---|---|
| 1 |  | 40,1% | New entry |
| 2 |  | 14% | New entry |
| 3 |  | 12,3% |
|
| 4 |  | 9,6% | New entry |
| 5 |  | 5,3% | New entry |
| 6 |  | 3,7% |
|
| 7 |  | 3,7% |
|
| 8 |  | 3,6% | New entry |
| 9 |  | 2,7% | New entry |
| 10 |  | 2,6% | New entry |
2| Position | Brand | Share of supply | Movement |
|---|---|---|---|
| 1 | | 25,5% | = |
| 2 | | 8,2% |
|
| 3 | | 8,2% |
|
| 4 | | 6% | = |
| 5 | | 4,3% | = |
| 6 |  | 3,6% | = |
| 7 |  | 3,4% | = |
| 8 |  | 2,5% |
|
| 9 | | 2,3% |
|
| 10 |  | 2,3% |
|
1| Position | Brand | Promotional share | Movement |
|---|---|---|---|
| 1 | | 23,9% | = |
| 2 | | 23% | = |
| 3 | Other Brands | 21,7% |
|
| 4 | | 6,8% |
|
| 5 | | 4,6% |
|
| 6 |  | 4,3% |
|
| 7 | | 4,1% |
|
| 8 |  | 3,5% |
|
| 9 |  | 3,4% |
|
| 10 | | 1,2% |
|
| 11 | | 1,1% |
|