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For two years, eRetail media has been at the forefront and it has only further risen in 2020 through the food eCommerce. Part of a rich ecosystem, mastering the issues is both crucial and complex. It is on this foundation that the Drivewin and Datagram consultants, helped by the expert views of industry stakeholders, are publishing this white paper to give you the leads in terms of making these digital activations a powerful lever for growth.

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