During the period of eRetail Media and eCommerce expansion, boosted by changes in shoppers' purchasing courses since the first lockdown, Datagram and Dauvers editions present the first eRetail Media observatory. Through the examples of the current categories, of having an appetizer, we have carefully analyzed the strategies in place through this deliverable.

 

What you will discover in this study:

 

  • What are the differences in communication strategies between brands?
  • What role does cross merchandising play in activations?
  • What are the most impactful creations?

Edition dauvers

Receive the presentation !