The striking fact:
3 brands of the P&G group at the top of the ranking, however neither these brands nor any other could place themselves at the top of the drive and market place rankings.
About the Omni eRetail score :
Datagram has partnered up with Retail 4 Brands to establish the first FMCG Brand Maturity Rankings on eRetail. This ranking, the first of its kind, measures both the maturity of brands on the drive but also on key players. For this first edition, the analysis focused on the Baby, Hygiene and Maintenance categories.
| Position | Category | Group | Brand | Omni eRetail Score |
|---|---|---|---|---|
| 1 | Maintenance |  |  | 7,78 |
| 2 | Baby | |  | 7,76 |
| 3 | Maintenance | |  | 7,74 |
| 4 | Maintenance |  |  | 7,68 |
| 5 | Hygiene | |  | 7,63 |
| 6 | Baby |  |  | 7,62 |
| 7 | Maintenance | |  | 7,56 |
| 8 | Hygiene |  |  | 7,52 |
| 9 | Hygiene | |  | 7,48 |
| 10 | Hygiene | |  | 7,48 |
| 11 | Hygiene | |  | 7,36 |
| 12 | Maintenance | |  | 7,30 |
| 13 | Hygiene |  |  | 7,27 |
| 14 | Maintenance |  |  | 7,23 |