Insights-Old
eRetail Media Measurement Guide
The ecosystem that revolves around eRetail Media has never been so rich and complex. With a growth rate of +42%, this marketing lever has attracted advertisers, distributors, adtechs,...
Our Events
Institute of Commerce - 2022
At the Institute of Commerce's eCommerce Day, held on June 23, 2022, Thomas Beguin shared the...
Institute of Commerce - October 2021
Datagram is sponsoring the next Institut du Commerce's Promotion et Animation commerciale conference. At this conference, the...
Paris Retail Week
28 September 2021 Datagram at Paris Retail Week and sponsor of the Drive Workshops News for the Datagram teams this September 28th! You have been following...
Quick commerce webinar
After the explosion of the drive-through in 2020, the first half of 2021 has seen the arrival of many new players in the...
ILEC eCommerce Committee
In front of an assembly composed of eCommerce decision-makers from dozens of industrial groups in the consumer goods sector, the...
Omni eRetail Score
Datagram and Retail 4 Brands have teamed up to produce the first ever FMCG brand maturity ranking on the Internet.
eRetail Media Barometer - 2nd edition
Discover the first cross-category and multi-brand analysis dedicated to eRetail Media. In partnership with the...
eRetail Media Observatory - 1st edition
At a time when eRetail Media and eCommerce are exploding, driven by changes in people's buying habits, the...
IDC - Promotion and sales day
The Institut Du Commerce's Trade Promotion and Animation Day is the flagship conference for trade professionals.
eRetail Media Barometer - 3rd edition
On 13 October 2020, more than 300 of you followed the intervention of Florence Bréban and Nathan Willems, guests of the...
Our articles
Datagram joins the Mobile Marketing Association
This summer, Datagram is confirming its position as the benchmark for eRetail Media measurement by integrating the Mobile Marketing...
eRetail Media What to remember in 8 points
A look back at our White Paper on eRetail Media, in collaboration with Drivewin. This infographic...
3 questions to Dali Ben Aleya
Moving from Big Data to Smart Data is our ambition at Datagram. At the invitation of the Mobile Marketing Association France, an association of...
Halloween 2020: Brands face containment
The highlight: HARIBO France and Carambar & Co are maximizing the visibility of their brands during the Halloween highlight. Just like many drive-through shelves since the beginning of the year,...
eRetail Media - Opportunities and challenges
Download the free white paper! Over the past two years, eRetail media has been thrust into the spotlight...
eRetail Media: Back to School study
eRetail Media Barometer Back to School period 2019 Methodology 4,000 keywords are tested on the...
Leaderboards
Chocolate confectionery, Spirits and Champagne, Aperitif products
The highlight : ? Christmas is coming soon! The end of year celebrations are strategic for many categories of people...
Focus on facials
The highlight: How to improve the performance of your products on eParapharmacy or beauty sites by...
The example of the ultra fresh department
Highlights: Flink and REWE Group, Cajoo and Carrefour, Gorillas with Groupe Casino and Tesco, partnerships...
eRetail media Easter 2021
The highlight: The Easter campaign is coming to an end and Kinder was by far the most visible brand on the...
Easter 2021 Leaderboards
The highlight: Among the leading chocolate confectionery brands and with Easter just a few days away, Kinder, Milka...
Hygiene and Beauty Leaderboard H2 2020
The highlight: All the main segments and manufacturers are represented, but no one stands out...
Leaderboard Interview S2 2020
The key point: Overall, laundry care brands are the most visible with...
Leaderboard Non-Alcoholic Beverages S2 2020
The highlight: A ranking that highlights brands from many different segments but belonging to the same company.
Leaderboard Alcohols H2 2020
The highlight: Behind Heineken as a strong leader in the eRetail Media lever, the other players have been...
Fresh Leaderboard H2 2020
The key fact: The General Mills - Yoplait group has 5 brands in the top 6 of the shelf. The level of...