Insights-Old

eRetail Media Measurement Guide

The ecosystem that revolves around eRetail Media has never been so rich and complex. With a growth rate of +42%, this marketing lever has attracted advertisers, distributors, adtechs,...

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Our Events

Institute of Commerce - 2022

At the Institute of Commerce's eCommerce Day, held on June 23, 2022, Thomas Beguin shared the...

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Institute of Commerce - October 2021

Datagram is sponsoring the next Institut du Commerce's Promotion et Animation commerciale conference. At this conference, the...

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Paris Retail Week

28 September 2021 Datagram at Paris Retail Week and sponsor of the Drive Workshops News for the Datagram teams this September 28th! You have been following...

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Quick commerce webinar

After the explosion of the drive-through in 2020, the first half of 2021 has seen the arrival of many new players in the...

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ILEC eCommerce Committee

In front of an assembly composed of eCommerce decision-makers from dozens of industrial groups in the consumer goods sector, the...

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Omni eRetail Score

Datagram and Retail 4 Brands have teamed up to produce the first ever FMCG brand maturity ranking on the Internet.

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eRetail Media Barometer - 2nd edition

Discover the first cross-category and multi-brand analysis dedicated to eRetail Media. In partnership with the...

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Editions Dauvers

eRetail Media Observatory - 1st edition

At a time when eRetail Media and eCommerce are exploding, driven by changes in people's buying habits, the...

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IDC - Promotion and sales day

The Institut Du Commerce's Trade Promotion and Animation Day is the flagship conference for trade professionals.

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eRetail Media Barometer - 3rd edition

On 13 October 2020, more than 300 of you followed the intervention of Florence Bréban and Nathan Willems, guests of the...

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Our articles

Datagram joins the Mobile Marketing Association

This summer, Datagram is confirming its position as the benchmark for eRetail Media measurement by integrating the Mobile Marketing...

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eRetail Media - What you should know

eRetail Media What to remember in 8 points

A look back at our White Paper on eRetail Media, in collaboration with Drivewin. This infographic...

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Dali Ben Alaya

3 questions to Dali Ben Aleya

Moving from Big Data to Smart Data is our ambition at Datagram. At the invitation of the Mobile Marketing Association France, an association of...

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Halloween - Datagram

Halloween 2020: Brands face containment

The highlight: HARIBO France and Carambar & Co are maximizing the visibility of their brands during the Halloween highlight. Just like many drive-through shelves since the beginning of the year,...

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white-book-publication-eretail-media

eRetail Media - Opportunities and challenges

Download the free white paper! Over the past two years, eRetail media has been thrust into the spotlight...

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eRetail Media: Back to School study

eRetail Media Barometer Back to School period 2019 Methodology 4,000 keywords are tested on the...

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Leaderboards

Chocolate confectionery, Spirits and Champagne, Aperitif products

The highlight : ? Christmas is coming soon! The end of year celebrations are strategic for many categories of people...

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Focus on facials

The highlight: How to improve the performance of your products on eParapharmacy or beauty sites by...

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The example of the ultra fresh department

Highlights: Flink and REWE Group, Cajoo and Carrefour, Gorillas with Groupe Casino and Tesco, partnerships...

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eRetail media Easter 2021

The highlight: The Easter campaign is coming to an end and Kinder was by far the most visible brand on the...

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Easter 2021 Leaderboards

The highlight: Among the leading chocolate confectionery brands and with Easter just a few days away, Kinder, Milka...

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Hygiene and Beauty Leaderboard H2 2020

The highlight: All the main segments and manufacturers are represented, but no one stands out...

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Leaderboard Interview S2 2020

The key point: Overall, laundry care brands are the most visible with...

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Leaderboard Non-Alcoholic Beverages S2 2020

The highlight: A ranking that highlights brands from many different segments but belonging to the same company.

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Leaderboard Alcohols H2 2020

The highlight: Behind Heineken as a strong leader in the eRetail Media lever, the other players have been...

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Fresh Leaderboard H2 2020

The key fact: The General Mills - Yoplait group has 5 brands in the top 6 of the shelf. The level of...

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