The striking fact:

As the festive season approaches, whisky and rum brands are the most visible in the spirits department. Monkey Shoulders (William Grant & Sons) has a share of almost one third of the vote over the period.

PositionBrandShare of votes

16 November - 6 December 2020

Movement

16 November - 6 December 2019

1

30,9%


New entry

2

17,7%


2

3

7%


New entry

4

4,4%


1

5

4%


New entry

6

3,8%


New entry

7

3,1%


New entry

8

3,1%


2

9

2,4%


New entry

10

2,3%


9