Retail Media Activation Benchmark Report France Q1-Q3 2025

November 3, 2025
A new era has arrived: you can now achieve a granular understanding of your Retail Media campaign performance, down to the product, keyword and format level. Using our AI generated analytics you can now optimize your mix to drive further sales growth and achieve higher returns.
What's inside:
  • Comprehensive analysis of onsite retail media across major French retailers (Q1–Q3 2025), focusing on activation trends, ad formats, and category dynamics.
  • Benchmark insights on media pressure and share of voice (SOV), identifying where brands and retailers compete most intensely for visibility.
  • Format performance breakdowns (Sponsored Product, Video, Banner, Showcase, Promo Banner) showing which drive the highest activation.
  • Category and retailer deep dives, revealing top-performing sectors (e.g., Desserts & Sweets, Alcoholic Drinks) and how media activation strategies vary by retailer (Carrefour, Auchan, Leclerc, etc.).
Download the report to benchmark your performance and optimize your Retail Media investments.
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See how Datagram helps brands grow

Datagram has been supporting us for the past four years with our Retail Media initiatives. Their expertise has helped us strengthen our activation strategy and optimize our investments. This year, we're taking things a step further by working with them on incrementality measurement, a key project we're excited to launch together!

Chiara Pisani

E-Commerce Channel Manager
Our collaboration with Datagram enables us to manage all eRetail Media KPIs for our eCommerce campaigns with greater efficiency, while maintaining a clear view of the market to refine our strategy as needed. Their high-performance, user-friendly tools, coupled with expert support, are invaluable.

Fabrice Moreau

Retail Media Manager
A must-have tool to assess our customer's Share Of Voice and keeping an eye on our competitor's operations!

Géraldine Choplin

E - Business Director
We've partnered with Datagram for our retail media needs, and the results have been exceptional. They've not only met but exceeded our expectations. The performance monitoring tools they provide are a game-changer, and we're thrilled with the results.

Maximilien von Weisberg

Global Director E-Commerce
With Datagram, we can better detail a positioning strategy knowing which keywords are the most powerful in terms of CTR.

Sofia Piana

Digital Growth & Engagement Manager
Datagram has been supporting us for the past four years with our Retail Media initiatives. Their expertise has helped us strengthen our activation strategy and optimize our investments. This year, we're taking things a step further by working with them on incrementality measurement, a key project we're excited to launch together!

Chiara Pisani

E-Commerce Channel Manager
Our collaboration with Datagram enables us to manage all eRetail Media KPIs for our eCommerce campaigns with greater efficiency, while maintaining a clear view of the market to refine our strategy as needed. Their high-performance, user-friendly tools, coupled with expert support, are invaluable.

Fabrice Moreau

Retail Media Manager
A must-have tool to assess our customer's Share Of Voice and keeping an eye on our competitor's operations!

Géraldine Choplin

E - Business Director
We've partnered with Datagram for our retail media needs, and the results have been exceptional. They've not only met but exceeded our expectations. The performance monitoring tools they provide are a game-changer, and we're thrilled with the results.

Maximilien von Weisberg

Global Director E-Commerce
With Datagram, we can better detail a positioning strategy knowing which keywords are the most powerful in terms of CTR.

Sofia Piana

Digital Growth & Engagement Manager
Datagram has been supporting us for the past four years with our Retail Media initiatives. Their expertise has helped us strengthen our activation strategy and optimize our investments. This year, we're taking things a step further by working with them on incrementality measurement, a key project we're excited to launch together!

Chiara Pisani

E-Commerce Channel Manager
Our collaboration with Datagram enables us to manage all eRetail Media KPIs for our eCommerce campaigns with greater efficiency, while maintaining a clear view of the market to refine our strategy as needed. Their high-performance, user-friendly tools, coupled with expert support, are invaluable.

Fabrice Moreau

Retail Media Manager
A must-have tool to assess our customer's Share Of Voice and keeping an eye on our competitor's operations!

Géraldine Choplin

E - Business Director
We've partnered with Datagram for our retail media needs, and the results have been exceptional. They've not only met but exceeded our expectations. The performance monitoring tools they provide are a game-changer, and we're thrilled with the results.

Maximilien von Weisberg

Global Director E-Commerce
With Datagram, we can better detail a positioning strategy knowing which keywords are the most powerful in terms of CTR.

Sofia Piana

Digital Growth & Engagement Manager
Datagram has been supporting us for the past four years with our Retail Media initiatives. Their expertise has helped us strengthen our activation strategy and optimize our investments. This year, we're taking things a step further by working with them on incrementality measurement, a key project we're excited to launch together!

Chiara Pisani

E-Commerce Channel Manager
Our collaboration with Datagram enables us to manage all eRetail Media KPIs for our eCommerce campaigns with greater efficiency, while maintaining a clear view of the market to refine our strategy as needed. Their high-performance, user-friendly tools, coupled with expert support, are invaluable.

Fabrice Moreau

Retail Media Manager
A must-have tool to assess our customer's Share Of Voice and keeping an eye on our competitor's operations!

Géraldine Choplin

E - Business Director
We've partnered with Datagram for our retail media needs, and the results have been exceptional. They've not only met but exceeded our expectations. The performance monitoring tools they provide are a game-changer, and we're thrilled with the results.

Maximilien von Weisberg

Global Director E-Commerce
With Datagram, we can better detail a positioning strategy knowing which keywords are the most powerful in terms of CTR.

Sofia Piana

Digital Growth & Engagement Manager

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