The striking fact:
The General Mills - Yoplait group has 5 brands right at the top 6 of the department. The media pressure level isn’t homogeneous: there are two activation peaks at the beginning of the school year and during the end-of-year celebrations, driven respectively by UF and cheeses. Overall, no less than 133 brands were supported in 2020.
Position | Brand | Share of Voice |
---|---|---|
1 | 12,2% |
|
2 | 9,4% |
|
3 | 5,4% |
|
4 | 5,1% |
|
5 | 5,1% |
|
6 | 4,7% |
|
7 | 3,6% |
|
8 | 3,1% |
|
9 | 2,1% |
|
10 | 1,7% |